Promotion of a wine industry

ABSTRACT

Disclosed herein is a method and system for promoting a first wine industry of a first geographical location utilizing a plurality of advertising media. In a first embodiment, the plurality of advertising mediums is selected for promoting the first wine industry. The disclosed method links information of contribution of the first wine industry to a second wine industry. The information is publicized in a plurality of locations. In a second embodiment, the first wine industry is promoted utilizing a web portal. The web portal comprises a first set of information of the first wine industry and a second set of information of the second wine industry. The web portal establishes a virtual link between the first set of information and the second set of information. Further, revenue may be generated through the advertising mediums and targeted advertising.

BACKGROUND

This invention, in general, relates to wine industries. Moreparticularly, this invention relates to promoting a wine industryutilizing multiple advertising mediums.

The marketing and sale of wines depend on one or more criteria includingthe type of wine, taste, year of production, country of production, andhistorical and current facts of the wine. Often, a customer is not awareof the historical facts associated with a wine. Furthermore, thecustomer may not be aware of the different wines produced in differentgeographical locations. The wines produced in a particular geographicallocation may have historical pedigrees known only to a small faction ofcustomers or potential customers who are local or who reside outside theregion where the wines are cultivated. Therefore, there is a need topopularize the wines produced from a particular geographical location.

There is an unmet need for a method and system for promoting the wineindustry of a geographical location nationally and internationally,utilizing multiple advertising mediums.

SUMMARY OF THE INVENTION

The method and system disclosed herein addresses the need for promotinga first wine industry of a first geographical location nationally andinternationally. The above stated need is addressed by publicizinginformation of the contribution of the first wine industry to a secondwine industry of a second geographical location through a plurality ofadvertising mediums.

In a first embodiment of the method disclosed herein, the first wineindustry of the first geographical location is promoted by utilizingmultiple advertising mediums. The advertising mediums exemplarilyinclude magazines, brochures, flyers, indoor advertising signs, outdooradvertising signs, billboards, audio media, video media and theinternet. The advertising mediums are selected for the promotion of thefirst wine industry. The first wine industry is promoted by linkinginformation of the contribution of the first wine industry to the secondwine industry. The information of the contribution of the first wineindustry is usage of vine rootstocks and vines of the first wineindustry in the second wine industry.

The contribution information is publicized in multiple locations throughthe advertising mediums. The locations are one or more of publictransport stations, roads and highways, wine territories, sponsorlocations, winery locations, vineyard locations, wine distributorlocations, wine retailer locations, restaurants, hotels, and otherpublic accommodations. Revenue is generated from the publicizedinformation through the advertising mediums. Exemplarily, theadvertisements of wines, wineries, and vineyards of producers, winedistributors, and wine retailers are advertised through the advertisingmediums along with the publicized information.

In a second embodiment of the method disclosed herein, the first wineindustry of the first geographical location is promoted by utilizing aweb portal. The web portal provides information of the contribution ofthe first wine industry to the second wine industry. A first set ofinformation on wines, wineries, and vineyards of the first wine industryof the first geographical location is provided on the web portal. Asecond set of information on wines, wineries, and vineyards of thesecond wine industry of the second geographical location is provided onthe web portal. The web portal establishes a virtual link between thefirst set of information and the second set of information based on theinformation of the contribution of the first wine industry to the secondwine industry.

Further, the web portal publishes a wine directory for the promotion ofthe first wine industry. The wine directory includes information on wineproducers, year of wine production, and ranking of the wines of thefirst wine industry. The web portal generates revenue through targetedadvertising on the web portal. Revenue is generated for the first wineindustry through targeted advertising on the web portal. The revenue mayalso be generated by publicizing information of the contribution of thefirst wine industry to the second wine industry in multiple locations.The targeted advertising comprises the step of hosting one or more ofadvertisements of wines, wineries, and vineyards of producers, winedistributors, and wine retailers on the web portal. In addition, the webportal hosts tourism related information associated with the first wineindustry. The tourism related information is used to obtain additionaltargeted advertisements from one or more of airlines, hotels,restaurants, car rental agencies, etc. Further, due to the generatedinternet traffic, non-wine related companies such as financialinstitutions, jewelry stores, automobile manufacturers, real estatedevelopers, and builders, mostly associated with wine consumers may alsoadvertise on the web portal.

BRIEF DESCRIPTION OF THE DRAWINGS

The foregoing summary, as well as the following detailed description ofthe embodiments, is better understood when read in conjunction with theappended drawings. For the purpose of illustrating the invention,exemplary constructions of the invention are shown in the drawings.However, the invention is not limited to the specific methods andinstrumentalities disclosed herein.

FIG. 1 illustrates a method of promoting a first wine industry of afirst geographical location utilizing multiple advertising mediums.

FIG. 2 illustrates a method of promoting a first wine industry of afirst geographical location utilizing a web portal.

FIG. 3 illustrates a system for promoting a first wine industry of afirst geographical location utilizing a web portal.

FIG. 4 exemplarily illustrates components of a web portal of a firstwine industry.

FIG. 5 exemplarily illustrates a web portal of a first wine industrywith a link to a second wine industry.

FIG. 6 exemplarily illustrates a web portal for promoting a first wineindustry of a first geographical location.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 illustrates a method of promoting a first wine industry of afirst geographical location utilizing multiple advertising mediums.Multiple advertising mediums are selected 101 for the promotion of thefirst wine industry. The first wine industry includes wines, wineries,vineyards of producers of the first geographical location, and worldwidedistributors and retailers of the first wine industry. The advertisingmediums include magazines, brochures, flyers, indoor advertising signs,outdoor advertising signs, billboards, audio media, video media, and theinternet. The promotion of the first wine industry comprises linking 102information of contribution of the first wine industry to a second wineindustry of a second geographical location. The second wine industryincludes wines, wineries, vineyards of producers of the secondgeographical location, and worldwide distributors and retailers of thesecond wine industry. The first geographical location is an area to bedeveloped or expanded for the production and marketing of wines. Forexample, the first geographical location may be the state of Texas. Thesecond geographical location is an area known for production ofinternationally recognized wines. For example, the second geographicallocation may be France. The contribution information of the first wineindustry is advertised nationally and internationally utilizing theadvertising mediums.

The information of the contribution of the first wine industry is usageof vine rootstocks and vines of the first wine industry in the secondwine industry. Exemplarily, the contribution of the first wine industrymay be associated with Thomas V. Munson also known as the “father ofTexas viticulture”. Thomas V. Munson from Denison, Tex., developeddisease resistant grape vine rootstocks used for grafting the grapevine, Vitis Vinifera. The native rootstocks developed by Thomas V.Munson protect the grape vine, Vitis Vinifera from the pest, Phylloxera.Phylloxera infects the roots of the grape vine, whereby the flow ofnutrients and water to the grape vine is inhibited, thereby destroyingthe grape vine in the vineyards. In the year 1880, the Phylloxera plaguewas rampant in France, particularly in the Charante region of Francewhere the city of Cognac is located. The Phylloxera root louse damagedthe French wine grapes and vineyards, thereby affecting the economy ofFrance. France assigned the French scientist, Pierre Viala to find acure for the Phylloxera plague.

In order to find a cure for the plague, Pierre Viala consulted withThomas V. Munson and together they collaborated on the problem inDenison and various other locations in Texas to view the native grapesof Texas in their natural habitat. They found that the soils of theCharante region of France and Denison are very similar and therefore thegrape species, Vitis Vinifera, is capable of growing in either location.T. V. Munson suggested that the only way to save the French vineyardswas to graft the Vitis vinifera varieties to the Phylloxera resistantrootstocks. Based on Munson's suggestion, thousands of bundles of Texaswine rootstocks were shipped to France where Pierre Viala and otherFrench scientists started educating the French wine growers on theenormous grafting tasks that lay ahead.

As a result, the Phylloxera resistant rootstocks developed by Thomas V.Munson were responsible for saving the vineyards of France and othervineyards of Europe from damage and possible extinction. T. V. Munsonwas awarded the Chevalier du Merite Agricola and was inducted into theLegion of Honor in 1888 for his contribution to the French wineindustry. Further, the contribution of Thomas V. Munson led to theestablishment of a sister city relationship between the city of Cognacand Denison in the year 1992.

The information regarding the contribution of the first wine industry tothe second wine industry is publicized 103 in multiple locations throughthe advertising mediums. The locations are one or more of publictransport stations, roads and highways, wine territories, sponsorlocations, winery locations, vineyard locations, wine distributorlocations, wine retailer locations, restaurants, hotels, and otherpublic accommodations. The method disclosed herein further generates 104revenue from the publicized information of the contribution of the firstwine industry through the advertising mediums. Revenue for the firstwine industry may be generated from advertisements of wines, wineries,and vineyards of producers, wine distributors, and wine retailers in theadvertising mediums, etc. The advertisements of wines, wineries, andvineyards are also used for promoting wine tourism in the firstgeographical location. Further, wine tourism in the first geographicallocation may also be used to promote the first wine industry. The winetourism also adds to the revenue of the first wine industry of the firstgeographical location. Exemplarily, about twenty percent of the revenuegenerated by the wine produced in the first geographical location may bederived from tourism through the sale of wine and through wine tastingby visitors. Further, the money spent by tourists in the region of thefirst wine industry may be significantly more than the winery revenuesin the state of Texas.

Further, sponsorship may be obtained from multiple sponsors forpromoting the first wine industry. The sponsors are one or more ofcompanies, wine producers, wine distributors, wine retailers,governmental and non-governmental organizations, financial institutions,hotels, airlines, car rental agencies, food stores and individuals. Thestep of generating revenue for the first wine industry through theadvertising mediums further comprises outdoor advertising. The outdooradvertising may include obtaining land on lease for promoting the firstwine industry. The leased land may be used for placing billboards forpromoting the first wine industry. Further, the cost of obtaining theland on lease may be covered by the sponsors. The sponsors may alsoplace outdoor advertisements in the sponsors' premises for promoting thefirst wine industry. Furthermore, the first wine industry is advertisedby providing printed materials to the wineries, vineyards, and winedistributors for distribution purposes. The wineries, vineyards, and thewine distributors may distribute and use the copyrighted and trademarkedprinted materials. The wineries, vineyards and the wine distributors mayprovide donations for the usage of the printed materials. Thecopyrighted and trademarked printed materials may be distributed by thewineries, vineyards, and the wine distributors with or without payingadditional license fees. Furthermore, the wineries, vineyards, and thewine distributors may pay royalty for distributing and using thecopyrighted and trademarked printed materials. The first wine industrymay be provided with additional grants and funds by the stateauthorities of the first geographical location for the promotion of thefirst wine industry.

FIG. 2 illustrates a method of promoting a first wine industry of afirst geographical location utilizing a web portal 300. The methoddisclosed herein provides 201 the web portal 300 for promoting the firstwine industry. The first wine industry is promoted by providing 202information on the contribution of the first wine industry of the firstgeographical location to a second wine industry of a second geographicallocation, on the web portal 300. A first set of information on wines,wineries, and vineyards of the first wine industry is provided 203 onthe web portal 300. A second set of information on wines, wineries, andvineyards of the second wine industry of the second geographicallocation is provided 204 on the web portal 300.

A virtual link is established 205 between the first set of informationof the first wine industry and the second set of information of thesecond wine industry on the web portal 300. The virtual link is based onthe information of the contribution of the first wine industry to thesecond wine industry. The first geographical location is an area to bedeveloped or to be expanded for producing and marketing wines. Forexample, the first geographical location may be the state of Texas. Thesecond geographical location is an area known for production ofinternationally recognized wines, for example, France. The informationof the contribution of the first wine industry to the second wineindustry includes information on the usage of vine rootstocks and vinesof the first wine industry in the second wine industry. An example ofthe contribution of the first wine industry associated with Thomas V.Munson is explained in the detailed description of FIG. 1.

Further the web portal 300 is used for generating 206 revenue throughtargeted advertising on the web portal 300. Revenue may also begenerated by publicizing information of the contribution of the firstwine industry to the second wine industry in multiple locations.Sponsorship may also be obtained from multiple sponsors for promotingthe first wine industry. The web portal is used to host tourism relatedinformation associated with the first wine industry. The tourism relatedinformation is used to obtain targeted advertisements from one or moreof restaurants, hotels, airlines, car rental agencies, financialinstitutions, jewelry stores, automobile manufacturers, real estatedevelopers, and builders.

The promotion of the first wine industry further includes the step ofhosting advertisements on an advertising website. The advertisingwebsite hosts advertisements of wines, wineries, and vineyards ofproducers, wine distributors, wine retailers, restaurants, hotels,airlines, car rental agencies, financial institutions, jewelry stores,automobile manufacturers, real estate developers, and builders. Theadvertising website may host targeted advertisements, exemplarily,provided by Google™ AdSense, Yahoo® search marketing, etc. The webportal 300 may also be promoted by hosting advertisements on Google™AdWords, whereby the internet traffic accessing these advertisements onGoogle™ AdWords are redirected to the web portal 300. For example, anadvertisement on French wines may be posted on Google™ AdWords. Webusers accessing this advertisement on Google™ AdWords will be redirectedto the web portal 300.

Further, a wine directory of the first wine industry is published on theweb portal 300. The wine directory includes information on wineproducers, year of wine production, and ranking of wines of the firstwine industry. The promotion of the first wine industry further includesthe step of online merchandising of products on the web portal 300. Theweb portal 300 also includes a provision for modifying the informationof the first wine industry on the web portal 300.

FIG. 3 illustrates a system for promoting a first wine industry of afirst geographical location utilizing a web portal 300. The systemdisclosed herein comprises a wine industry database 301, a virtualengine 303, a scholar reference database 302, a wine informationdatabase 304, an advertising module 305, a search engine 306, a rankingengine 307, and a blog module 308. The wine industry database 301 storesa first set of information on wines, wineries, and vineyards of thefirst wine industry and a second set of information on wines, wineries,and vineyards of a second wine industry. The virtual engine 303establishes a virtual link between the first set of information and thesecond set of information on the web portal. The virtual link isestablished using the information of contribution of the first wineindustry to the second wine industry. The information of thecontribution of the first wine industry includes, for example,information on the usage of vine rootstocks and vines of the first wineindustry in the second wine industry of the second geographicallocation. The contribution information is stored in the wine industrydatabase 301 and the scholar reference database 302. The virtual linkbetween the first set of information and the second set of informationis established by the virtual engine 303 through a physical and avirtual network 309. The web portal 300 also includes a provision formodifying the information of the first wine industry and the second wineindustry.

The advertisement module 305 is used for targeted advertising on the webportal 300. The web portal 300 hosts advertisements of wines, wineries,and vineyards of producers, wine distributors, wine retailers,restaurants, hotels, airlines, car rental agencies, financialinstitutions, jewelry stores, automobile manufacturers, real estatedevelopers, and builders using the advertisement module 305. Theadvertisements of wines, wineries, and vineyards of producers, winedistributors, and wine retailers on the web portal 300 promote winetourism in the first geographical location. The tourism related to thewinery in the first geographical location promotes the first wineindustry.

The information of the wines, wineries, and vineyards of the first wineindustry are classified in the wine information database 304. The wineinformation is classified based on wine producers, year of production,and ranking of the wines. The ranking engine 307 provided on the webportal 300 is used to rank the wines of the first wine industry. Theranking engine 307 is managed by authorized wine tasters for ranking thewines. The search engine 306 on the web portal 300 performs a search onwines, wineries, and vineyards of the first wine industry and the secondwine industry. The scholar reference database 302 stores information onone or more of books, magazines, and articles related to thecontribution of the first wine industry. The blog module 308 is used forposting views and comments on topics related to the first wine industryand the second wine industry.

FIG. 4 exemplarily illustrates components of a web portal 300 of thefirst wine industry. The web portal 300 of the first wine industry isexemplarily illustrated as “Lone Star Vine Roots” 400. The web portal300 includes a navigation bar, for example, the “Stars and RootsNavigation Bar” component 404 for navigating the web portal 300. The“Stars and Roots Navigation Bar” component 404 is used to navigate theweb pages comprising information on the wineries, and vineyards of thefirst wine industry and the second wine industry. The information on thewineries and vineyards of the first wine industry and the second wineindustry is stored in a wine industry database 301. A “Lone Star WineCountry” component 401 includes information on the wineries andvineyards of the first wine industry of the first geographical location.The information on the wineries of the first wine industry may beaccessed using the “Lone Star Wineries” component 404 a on the webportal 300. The “Lone Star Wineries” component 404 a may includeinformation of existing individual winery web sites 404 c of the firstwine industry. The information on the vineyards of the first wineindustry may be accessed using the “Lone Star Vineyards” component 404 bon the web portal 300. The “Lone Star Vineyards” component 404 b mayinclude information of existing individual vineyard web sites 404 d ofthe first wine industry. The scholar reference database 302 storesinformation on one or more of books, magazines and articles related tothe contribution of the first wine industry. The information on thewines, wineries, and vineyards of the second wine industry may beaccessed using the “French Sister Sites” component 404 e via the webportal 300. The “French Sister Sites” component 404 e may also includeinformation of existing individual web sites of the wines, wineries, andvineyards of the second wine industry.

The web portal 300 further includes a wine directory 402, namely the“Lone Star Wine Directory” component for storing information on thewines. The wine directory 402 includes comprehensive information on thewines, wineries and vineyards of the first wine industry. The winedirectory 402 lists information on wines that are classified based onone of wine producers, year of production, and ranking of the wines ofthe first wine industry. The wines may be classified according to theproducer regions of wines of the first geographical location.Exemplarily, the producers of wines may be classified as wine producersof northern region, southern region, eastern region, and western regionof the first geographical location. The producers of wines may also beclassified based on appellations. Further, the wines may be classifiedaccording to the year of production of the wines. The wines of the firstgeographical location are also ranked in the wine directory 402. Theranking of the wines may be based on the ratings provided by multiplewine tasters of the wine industry. The navigation bar also links the webportal 300 to a “Stars And Roots” component 403 on the web portal 300.The “Stars And Roots” component 403 includes a blog module 308 forposting views and comments on topics related to the first wine industryand the second wine industry. Further, the “Stars And Roots” componentcomprises information on grafted rootstocks and vines transferredbetween different geographical locations.

FIG. 5 exemplarily illustrates a web portal 300 of a first wine industrywith a link to a second wine industry. The web portal 300 of the firstwine industry is exemplarily illustrated as “Lone Star Vine Roots” 400.The web portal 300 includes a first map of the first geographicallocation and a second map of the second geographical location. The firstmap and the second map provide visual interfaces to access theinformation of wines, wineries, and vineyards of different regions ofthe first and the second geographical locations. The web portal 300further displays information of contribution of the first wine industryto the second wine industry. The contribution information may beaccessed by clicking on a “Stars And Roots” link of the web portal 300.The contribution of the first wine industry includes information onusage of vine rootstocks and vines of the first geographical location ina second wine industry of a second geographical location. The first wineindustry includes wines, wineries, and vineyards of Texas and the secondwine industry includes wines, wineries, and vineyards of France.

The web portal 300 includes an advertising space for targetedadvertising. The step of targeted advertising includes hostingadvertisements of wines, wineries, and vineyards of producers, winedistributors, wine retailers, restaurants, hotels, airlines, car rentalagencies, financial institutions, jewelry stores, automobilemanufacturers, real estate developers and builders. The web portal 300further includes a link to the “The Lone Star Wine Country” 401 webportal. “The Lone Star Wine Country” 401 web portal of the web portal300 includes information on the wineries and vineyards of the first wineindustry of the first geographical location. The information on thewineries and vineyards include links to existing wineries and vineyardssites of the first geographical location. The web portal 300 furtherincludes a link, namely “The Grapevine”. “The Grapevine” is a wine blogfor posting views and comments on topics related to the first wineindustry and the second wine industry. The web portal 300 may alsoinclude a “Stars And Roots” blog for posting views and comments on thecontribution of the first wine industry.

FIG. 6 exemplarily illustrates a web portal 300 for promoting a firstwine industry of a first geographical location. The web portal 300 ofthe first wine industry is exemplarily illustrated as “Lone Star WineCountry” 401. The “Lone Star Wine Country” 401 web portal compriseslinks to “Lone Star Wineries” 404 a, “Lone Star Vineyards” 404 b, and“Lone Star Wine Directory” 402 as explained in the detailed descriptionof FIG. 4. The “Lone Star Wine Country” 401 web portal also includes asearch engine 306 for performing a search on wines, wineries, andvineyards of the first wine industry and the second wine industry.Further, the “Lone Star Wine Country” 401 web portal includes a link to“Appellations”. The “Appellations” link comprises information on theproducers of wines classified based on appellations. The “Links” on the“Lone Star Wine Country” 401 web portal directs the web users towardexisting individual winery web sites 404 f and vineyard web sites 404 gof the first wine industry. The update of the events of the first wineindustry may be accessed through the “Events” link on the “Lone StarWine Country” 401 web portal. The “Lone Star Wine Country” 401 webportal further comprises links to “Lone Star Wine Roots” 400, “RapportFrancais”, and “The Grapevine” blog as explained in the detaileddescription of FIG. 5.

It will be readily apparent that the various methods and algorithmsdescribed herein may be implemented in a computer readable mediumappropriately programmed for general purpose computers and computingdevices. Typically a processor, for e.g., one or more microprocessorswill receive instructions from a memory or like device, and executethose instructions, thereby performing one or more processes defined bythose instructions. Further, programs that implement such methods andalgorithms may be stored and transmitted using a variety of media, fore.g., computer readable media in a number of manners. In one embodiment,hard-wired circuitry or custom hardware may be used in place of, or incombination with, software instructions for implementation of theprocesses of various embodiments. Thus, embodiments are not limited toany specific combination of hardware and software. A ‘processor’ meansany one or more microprocessors, Central Processing Unit (CPU) devices,computing devices, microcontrollers, digital signal processors or likedevices. The term ‘computer-readable medium’ refers to any medium thatparticipates in providing data, for example instructions that may beread by a computer, a processor or a like device. Such a medium may takemany forms, including but not limited to, non-volatile media, volatilemedia, and transmission media. Non-volatile media include, for example,optical or magnetic disks and other persistent memory volatile mediainclude Dynamic Random Access Memory (DRAM), which typically constitutesthe main memory. Transmission media include coaxial cables, copper wire,and fiber optics, including the wires that comprise a system bus coupledto the processor. Transmission media may include or convey acousticwaves, light waves, and electromagnetic emissions, such as thosegenerated during Radio Frequency (RF) and Infrared (IR) datacommunications. Common forms of computer-readable media include, forexample, a floppy disk, a flexible disk, hard disk, magnetic tape, anyother magnetic medium, a Compact Disc-Read Only Memory (CD-ROM), DigitalVersatile Disc (DVD), any other optical medium, punch cards, paper tape,any other physical medium with patterns of holes, a Random Access Memory(RAM), a Programmable Read Only Memory (PROM), an Erasable ProgrammableRead Only Memory (EPROM), an Electrically Erasable Programmable ReadOnly Memory (EEPROM), a flash memory, any other memory chip orcartridge, a carrier wave as described hereinafter, or any other mediumfrom which a computer can read. In general, the computer-readableprograms may be implemented in any programming language. Some examplesof languages that can be used include C, C++, C#, or JAVA. The softwareprograms may be stored on or in one or more mediums as an object code. Acomputer program product comprising computer executable instructionsembodied in a computer-readable medium comprises computer parsable codesfor the implementation of the processes of various embodiments.

Where databases are described such as the wine industry database 301,the wine information database 304, and the scholar reference database302, it will be understood by one of ordinary skill in the art that (i)alternative database structures to those described may be readilyemployed, and (ii) other memory structures besides databases may bereadily employed. Any illustrations or descriptions of any sampledatabases presented herein are illustrative arrangements for storedrepresentations of information. Any number of other arrangements may beemployed besides those suggested by, e.g., tables illustrated indrawings or elsewhere. Similarly, any illustrated entries of thedatabases represent exemplary information only; one of ordinary skill inthe art will understand that the number and content of the entries canbe different from those described herein. Further, despite any depictionof the databases as tables, other formats including relationaldatabases, object-based models and/or distributed databases could beused to store and manipulate the data types described herein. Likewise,object methods or behaviors of a database can be used to implementvarious processes, such as the described herein. In addition, thedatabases may, in a known manner, be stored locally or remotely from adevice that accesses data in such a database.

The present invention can be configured to work in a network environmentincluding a computer that is in communication, via a communicationsnetwork, with one or more devices. The computer may communicate with thedevices directly or indirectly, via a wired or wireless medium such asthe Internet, Local Area Network (LAN), Wide Area Network (WAN) orEthernet, Token Ring, or via any appropriate communications means orcombination of communications means. Each of the devices may comprisecomputers, such as those based on the Intel® processors, AMD®processors, UltraSPARC® processors, etc, that are adapted to communicatewith the computer. Any number and type of machines may be incommunication with the computer.

The foregoing examples have been provided merely for the purpose ofexplanation and are in no way to be construed as limiting of the presentmethod and system disclosed herein. While the invention has beendescribed with reference to various embodiments, it is understood thatthe words, which have been used herein, are words of description andillustration, rather than words of limitation. Further, although theinvention has been described herein with reference to particular means,materials and embodiments, the invention is not intended to be limitedto the particulars disclosed herein; rather, the invention extends toall functionally equivalent structures, methods and uses, such as arewithin the scope of the appended claims. Those skilled in the art,having the benefit of the teachings of this specification, may effectnumerous modifications thereto and changes may be made without departingfrom the scope and spirit of the invention in its aspects.

1. A method of promoting a first wine industry of a first geographicallocation utilizing a plurality of advertising mediums, comprising thesteps of: selecting said plurality of advertising mediums for saidpromotion of said first wine industry; linking information regardingcontribution of the first wine industry to a second wine industry of asecond geographical location; publicizing said information of saidcontribution in a plurality of locations through the plurality ofadvertising mediums; whereby the first wine industry is promotednationally and internationally by publicizing the information of thecontribution of the first wine industry to the second wine industrythrough the plurality of advertising mediums.
 2. The method of claim 1,wherein said promotion is used to generate revenue for the first wineindustry through the plurality of advertising medium.
 3. The method ofclaim 1, wherein the information of the contribution of the first wineindustry is usage of vine rootstocks and vines of the first wineindustry in the second wine industry.
 4. The method of claim 1, whereinthe first wine industry and the second wine industry comprise wines,wineries, and vineyards of said first geographical location and saidsecond geographical location respectively.
 5. The method of claim 1,wherein the first geographical location is an area to be developed forproducing and marketing wines and the second geographical location is anarea known for production of internationally recognized wines.
 6. Themethod of claim 1, wherein the first geographical location is Texas andthe second geographical location is France.
 7. The method of claim 1,wherein the plurality of advertising mediums comprises one or more ofmagazines, brochures, flyers, indoor advertising signs, outdooradvertising signs, billboards, audio media, video media, and internet.8. The method of claim 1, wherein said plurality of locations comprisesone or more of public transport stations, roads and highways, wineterritories, sponsor locations, winery locations, vineyard locations,wine distributor locations, wine retailer locations, restaurants,hotels, and public accommodations.
 9. The method of claim 1, furthercomprising the step of obtaining sponsorship from a plurality ofsponsors for promoting the first wine industry, wherein said pluralityof sponsors is one of companies, wine producers, wine distributors, wineretailers, governmental and non governmental organizations, financialinstitutions, hotels, airlines, car rental agencies, food stores, andindividuals.
 10. A computer implemented method of promoting a first wineindustry of a first geographical location utilizing a web portal,comprising the steps of: providing said web portal for promoting saidfirst wine industry; providing information on contribution of the firstwine industry of said first geographical location to a second wineindustry of a second geographical location on the web portal; providinga first set of information on wines, wineries, and vineyards of thefirst wine industry on the web portal; providing a second set ofinformation on wines, wineries, and vineyards of said second wineindustry of said second geographical location on the web portal;establishing a virtual link between said first set of information of thefirst wine industry and said second set of information of the secondwine industry on the web portal, wherein said virtual link is based onsaid information of said contribution of the first wine industry to thesecond wine industry; and generating revenue through targetedadvertising on the web portal; whereby the first wine industry ispromoted nationally and internationally through the web portal.
 11. Thecomputer implemented method of claim 10 wherein said web portal is usedto generate revenue for the first wine industry through targetedadvertising on the web portal.
 12. The computer implemented method ofclaim 9, wherein the information of the contribution of the first wineindustry is usage of vine rootstocks and vines of the first wineindustry in the second wine industry;
 13. The computer implementedmethod of claim 9, further comprising the step of publishing a winedirectory on the web portal for said promotion of the first wineindustry, wherein said wine directory comprises information on wineproducers, year of wine production, and ranking of wines of the firstgeographical location.
 14. The computer implemented method of claim 9,further comprising online merchandising of products on the web portalfor promoting the first wine industry.
 15. The computer implementedmethod of claim 9, further comprising a step of hosting tourism relatedinformation associated with the first wine industry on the web portal,wherein said tourism related information is used to obtain targetedadvertisements from one or more of restaurants, hotels, airlines, carrental agencies, financial institutions, jewelry stores, automobilemanufacturers, real estate developers, and builders.
 16. A computerimplemented system for promoting a first wine industry of a firstgeographical location utilizing a web portal, comprising: a wineindustry database for storing a first set of information on wines,wineries, and vineyards of said first wine industry and a second set ofinformation on wines, wineries, and vineyards of a second wine industry;a virtual engine for establishing a virtual link between said first setof information and said second set of information on said web portal,wherein said virtual link is based on information of contribution of thefirst wine industry to said second wine industry; and an advertisementmodule for targeted advertising on the web portal.
 17. The computerimplemented system of claim 14, further comprising a wine informationdatabase for storing information on wine producers, year of wineproduction, and ranking of said wines of said first geographicallocation.
 18. The computer implemented system of claim 14, furthercomprising a ranking engine for ranking said wines.
 19. The computerimplemented system of claim 14, further comprising a search engine forperforming a search on a plurality of wines, wineries, and vineyards ofthe first wine industry and the second wine industry.
 20. The computerimplemented system of claim 14, wherein said advertisement module isused for hosting targeted advertisements, wherein said targetedadvertisements include advertisements of a plurality of wines, wineries,and vineyards of producers, wine distributors, wine retailers,restaurants, hotels, airlines, car rental agencies, financialinstitutions, jewelry stores, automobile manufacturers, real estatedevelopers, and builders.
 21. The computer implemented system of claim14, further comprising a scholar reference database for storinginformation on one or more of books, magazines and articles related tothe contribution of the first wine industry.
 22. The computerimplemented system of claim 14, further comprising a blog module usedfor posting views and comments on topics related to the first wineindustry and the second wine industry.
 23. A computer program productcomprising computer executable instructions embodied in acomputer-readable medium, wherein said computer program productcomprises: a first computer parsable program code for providing a webportal for promoting a first wine industry; a second computer parsableprogram code for providing information on contribution of the first wineindustry of the first geographical location to a second wine industry ofa second geographical location on the web portal; a third computerparsable program code for providing a first set of information on wines,wineries, and vineyards of the first wine industry on the web portal; afourth computer parsable program code for providing a second set ofinformation on wines, wineries, and vineyards of the second wineindustry of the second geographical location on the web portal; a fifthcomputer parsable program code for establishing a virtual link betweenthe first set of information of the first wine industry and the secondset of information of the second wine industry on the web portal; and asixth computer parsable program code for generating revenue throughtargeted advertising on the web portal.